lululemon’s must curb its deadly climate emissions

Heatwaves and air pollution are a deadly combo that Vietnamese people and people across Southeast Asia are increasingly struggling with. And the fashion industry and lululemon are huge contributors to this climate chaos gripping Vietnam, Bangladesh, Indonesia, and other hub manufacturing countries.

In lululemon’s 2022 impact report, it reported a 24% emissions increase in its supply chain despite claiming “Be Well. Be Human. Be Planet,” in its brand slogan.

As part of an industry that is responsible for up to 8% of global emissions, lululemon and other brands’ constant push to increase production is driving Vietnam and other Asian countries' dependence on dangerous fossil fuels like coal.

lululemon cannot claim to be a sustainability leader but continue to trap communities in Southeast Asia in smog and toxic air pollution.

Send a message to lululemon’s CEO, Calvin McDonald, now to urge him to be part of the solution and phase out coal from its manufacturing and curb its ballooning emissions. It takes just a few minutes, but a personal note is one of the most effective ways of pushing companies to take climate action.

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PERSONALIZE YOUR MESSAGE

Your letter is more effective when it's been personalized by you. The most impactful letters include details about your life and why you care personally about phasing out coal and air quality.

Calvin

McDonald

Lululemon

Dear {contact_data~title} {contact_data~lastName},

Did you know that this year Vietnam had record breaking heatwaves? Over two months, the country experienced 40 degree celsius every single day. All of these record breaking heatwaves happened in April and May – not even during the summer months.

Your impact report showed that Vietnam produced over 39% of your products in 2022 – making it one of your biggest manufacturing countries. The report also showed that your emissions increased by 24% last year. Coal and other fossil fuels have a direct impact on climate disasters like the floods that Vietnam has been experiencing. Emissions tied to your use of coal are impacting the health and wellness of millions of people across Southeast Asia. So, when will lululemon take its climate and supply chain responsibilities seriously?

To keep up with the overwhelming demand from fashion brands like lululemon, Vietnam and other hub manufacturing countries are continuing to rely heavily on coal to keep up. That’s why we’ve been adamantly calling for your brand to be a leader and phase out coal from your supply chain.

In the current state of the climate, we cannot afford to spend another year hung up on fossil fuel-powered manufacturing.

I look forward to hearing how your company plans to curb your ballooning emissions and publicly commit to 100% renewable energy in your supply chain.

Sincerely,

{user_data~First Name} {user_data~Last Name}

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