TIFF: Drop RBC as a sponsor

The world’s #1 fossil bank – Royal Bank of Canada (RBC) – is a major sponsor of the Toronto International Film Festival (TIFF), one of the largest film festivals in the world.

Right now, 300+ actors, filmmakers and directors, including Mark Ruffalo, Rachel McAdams, and Julianne Moore are calling on TIFF to drop RBC as a sponsor for the 2024 festival because of the bank’s fossil fuel financing and violation of Indigenous rights.

RBC uses sponsorship of events like TIFF to burnish their reputation, attempting to appear publicly as a positive corporate player while continuing to finance rights-violating and climate-destroying fossil fuel projects behind closed doors. This kind of ‘artswashing' must end, and this is a critical time for us all to take action as sponsorship renewal talks are underway.

RBC’s sponsorship deal with TIFF runs out this year, and we need to make sure that TIFF doesn’t renew it.

Will you send an email to TIFF urging them to drop RBC?

Tell TIFF execs: Drop RBC!

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Ms.

Judy

Lung

TIFF

Ms.

Ana

White

TIFF

The

TIFF

Sponsorship Department

TIFF

Dear {contact_data~title} {contact_data~lastName},

I am writing to urge the Toronto International Film Festival (TIFF) to align with its values, and end your sponsorship relationship with Royal Bank of Canada (RBC).

As a leader in film, entertainment, and culture, I deeply admire TIFF’s mission to “transform the way people see the world through film.”

Unfortunately, one of TIFF’s primary sponsors – RBC – is directly contradicting these values by financing fossil fuel companies to the tune of billions of dollars - companies that are violating Indigenous sovereignty and enabling climate chaos like fires, floods, and deadly heat.

By sponsoring impactful events like TIFF, RBC burnishes its reputation, attempting to appear publicly as positive corporate players while it continues to finance climate-destroying fossil fuel projects behind closed doors.

As you know, over 300+ actors, filmmakers and directors sent a letter to TIFF to drop RBC as a sponsor for the 2024 festival. Now, with sponsorship renewal talks underway, I am adding my voice to these film industry leaders and urging TIFF to reject RBC’s ‘artswashing.'

It’s time for TIFF to align with your value to the “right to respect [and] fair and equitable treatment from others,” – and drop RBC as a sponsor.

Respectfully,
{user_data~First Name} {user_data~Last Name}

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