Charmin’s skid marks on the boreal forest

Procter & Gamble’s got skid marks its toilet paper Charmin can’t clean up.

In the span of just one year, two of Procter & Gamble’s (P&G) top pulp suppliers sourced more than five million cubic meters of wood. That’s the equivalent of 2,000 Olympic-sized swimming pools worth of forest being cut down - in one year.¹

Despite P&G’s environmental lip service, the company still refuses to avoid irresponsible suppliers whose large-scale logging in the boreal is not sustainable or ethical.

P&G must commit to not source from sensitive primary forests like the boreal in Canada in order to end its role in destroying this climate-critical forest. We need to act fast to get this information to the desks of Charmin brand directors, and P&G executives so they can prioritize intact forest protection in their yet-to-be-released forestry policy.

Will you use our easy tool to email Charmin brand directors about protecting the boreal forest by cutting ties with shady pulp suppliers?

¹By a Thousand Cuts: How Powerful Companies’ Wood Sourcing Is Degrading Canada’s Boreal Forest

EMAIL CHARMIN BRAND DIRECTORS TO PROTECT THE BOREAL

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Rob

Reinerman

Vice President | Charmin

Courtney

Burns

Charmin Brand Director

Katherine

Oglesbee

Charmin Brand Director

Dear {contact_data~positionHeld} {contact_data~firstName},

The Charmin brand is at risk of being associated with forest destruction. I am writing to share my concerns about how Procter & Gamble sources some of the pulp for its Charmin brand toilet paper, and how this policy puts the Charmin brand at risk.

Despite Procter & Gamble’s latest attempts to mislead investors, consumers, and the market about its role in destroying critical primary forests in Canada - forests that are the home to hundreds of Indigenous communities and endangered species alike - we know the truth. P&G continues to fail to address intact primary forest degradation. Rather than doing the right thing, P&G is doubling down on its tired old talking points about “replanting trees” and forest certification, and launching an all-out greenwash marketing campaign. Needless to say, this is extremely disappointing.

Continuing to source pulp from industrial logging companies whose large-scale logging in critical primary forests is not sustainable or ethical.  The companies that provide P&G with pulp for Charmin source more than five million cubic meters of wood per year from sensitive primary forests. That’s the equivalent of 2,000 Olympic-sized swimming pools worth of forest being cut down in one year. 
I call on you, as people directly responsible for the Charmin brand, to move Procter & Gamble away from its irresponsible suppliers and become an advocate for forest protection in Canada and around the world.  Publicly commit, as 3M has done, to avoid sourcing from critical primary forests, and hold suppliers accountable.

As a global brand and a leader in the consumer goods industry, I urge you to address Charmin’s impacts on primary forests and threatened species habitat. Take action immediately to address your supply chain problem.

I look forward to seeing the next steps your company takes to protect intact forests.

Kind regards,
{user_data~First Name} {user_data~Last Name}

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