Charmin gets an “F” for sustainability for clearcutting the Canadian boreal.

A forest

America’s biggest tissue manufacturer, P&G, flunked in sustainability for the second year in a row according to our coalition partner NRDC’s 2020 tissue scorecard. The company’s failing grade is no surprise, as it refuse to stop making tissue products from 100% virgin fiber from the Canadian boreal forest – one of the largest carbon sinks left on the planet. To make matters even worse, some of the pulp used in Charmin comes directly from endangered boreal caribou habitat. ​

The Canadian boreal forest captures nearly twice as much carbon as is contained in all the world’s recoverable oil reserves – making a huge resource in tackling climate change. But the rapid logging and clearcutting (over one million acres each year, in part to meet the tissue industry’s demands) is reducing the forest’s ability to store carbon. 

Send a message directly to P&G top executives to urge them to stop using 100% virgin fiber from the Canadian boreal forest.

Your message will be sent to:

David Taylor: Chief Executive Officer
Marc Pritchard: Chief Brand Officer
Virginie Helias: Chief Sustainability Officer
Jon R. Moeller: Chief Financial Officer
Rob Reinerman: Brand Director of Family Care 
Mary Lynn Ferguson-McHugh: Group President, Global Family Care
Shailesh G. Jejurikar: President, Global Fabric Care, Fabric & Home Care Sector and Executive Sponsor, Global Sustainability

Send a message to P&G top executives to demand they stop fueling intact forest destruction.  

PERSONALIZE YOUR MESSAGE

You have immense influence as a consumer in shifting corporations products and services. Please add your personal concerns to make this email even stronger and more impactful.

CEO
David
Taylor
P&G
Mr.
Jon R
Moeller
Procter & Gamble
Chief brand officer
Marc
Pritchard
Procter & Gamble
Chief Sustainability
Virginie
Helias
Procter & Gamble
Brand Director | Family C
Rob
Reinerman
Procter & Gamble
Group President
Mary Lynn
Ferguson-McHugh
Procter & Gamble
President, Global Fabric
Shailesh G
Jejurikar
Procter & Gamble

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