Charmin is the largest at-home toilet paper brand in the US and their parent company, Procter & Gamble (P&G) is a $68 billion corporation, it could be doing more to transition the tissue industry into a more sustainable one. Each year millions of acres of the Canadian boreal forest is logged partially to keep up with the high demand of tissue product in the US – which is equivalent to seven National Hockey League rinks each minute.
We’ve been campaigning nonstop for the past year to change Charmin’s sourcing practices from 100% virgin fiber to incorporating recycled and alternatives fibers. P&G still refuses to make goal-oriented commitments to protect the boreal forest, so it's time to take our public pressure campaign up a notch.
Send him an email to let him know that you would like P&G to make sustainable TP and protect the forest and caribou. It takes just a few minutes to send him an email, but the impact of your voice is just the amplification we need in order to push the company to change.
To maximize your effectiveness, use your own words as much as you can.
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Stand is an advocacy organization that brings people together to demand that corporations and governments put people and the environment first.