Toilet paper brands like Charmin from Procter & Gamble use 100% primary forest fiber that often comes from clear-cut logging of ancient old, intact forests like the majestic Canadian boreal.
The boreal forest is home to the iconic – and endangered –woodland caribou, and is also a critical defence from catastrophic climate change. It's time to tell Procter & Gamble that it will start losing business if it refuses to change.
There are now many economical, high quality toilet paper options that have the added benefit of not destroying life sustaining forests.
Take the pledge to #WipeRight and you will receive a list of A grade, forest-friendly toilet paper brands that you can order online or get at your local grocery store.
Say goodbye to forest-destroying toilet paper.