Demand a #BetterCup

Save the Caribou

Every year, 265 billion disposable paper cups are thrown away. Nearly all of them end up in landfills where they degrade and produce methane – one of the world’s most potent greenhouse gases. The cost to forests: Millions of trees every year.

Thanks to public pressure from people like you, Starbucks announced that it was partnering with McDonald's to create a #BetterCup in 2018. But despite Starbucks’ renewed commitments to reduce the environmental impact of its coffee cups, there's still a long way to go. Our campaign team is going to reach out to major coffee retailers across the world and ask them to match or beat Starbucks’ commitment to use a recyclable and compostable cup. These coffee brands will heed our advice if we can show them that people like you care about where their coffee cups come from and go to. We are asking other coffee companies to:

  • Reduce disposable cup consumption by meeting or exceeding Starbucks’ commitment to serve 5% of coffee in reusable cups.
  • Adopt a universally recyclable cup - that can be recycled and composted.
  • Commit to use at least 20% post-consumer recycled fiber in paper cups.
  • Source fiber responsibly.

Sign here and tell coffee company CEOs to join the movement for a #BetterCup.


We demand a #BetterCup


  • Olivier Goudet, CEO, JAB Holding Company (Caribou, Peet's)
  • David Hoffman, CEO, Dunkin Brands
  • Casey Keller, CEO, Peet's Coffee
  • Daniel Schwartz, CEO, Restaurant Brands International (Tim Hortons, Burger King, Popeye's)
  • Sarah Spiegel, CEO, Caribou Coffe

We, the undersigned, call on all coffee companies to follow Starbucks and McDonalds’ commitment to transform their packaging to be recyclable and compostable.

In July, 2018, Starbucks and McDonalds announced the NextGen Cup Challenge, a joint initiative to transform how the industry uses single use fiber cups. Since the announcement, the two have been joined by Coca-Cola (owner of Costa Coffee) and Yum! brands (KFC, Pizza Hut, and Taco Bell).

Right now, corporations like yours are placing the cost of your restaurant waste on the taxpayer. In Vancouver, Canada, single-use items like cups cost taxpayers $2.5 million a year cleaning up waste that your companies produce and market as a convenience.

In this era of unstable climate change, your company has a responsibility to do whatever it can to reduce its ecological impact.

Join your industry leaders in the NextGen Cup challenge.