Charmin is one of the most recognizable toilet paper brands in the world. Its parent company, Procter & Gamble, prides itself on being "made from nature." But Procter & Gamble isn’t telling you that Charmin is really flushing nature down the toilet.
Single-use tissue paper products like toilet paper and paper towels are heavily impacting primary forests. These impacts are massive — nearly half of all pulp exported from Canada goes into single-use paper products like toilet paper and paper towels. Charmin, one of the biggest toilet paper brands in the world, contains no recycled fiber. That means that Charmin and its parent company, Procter & Gamble, are significant destroyers of the Canadian boreal forest, habitat to wildlife including the endangered woodland caribou.
Tell Charmin to stop cutting down forests for toilet paper and tissue products. Add your name.
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Header video: Spirit Bear by Eric Posen